Identidad, cultura y reputación para el reconocimiento por sus públicos estratégicos. Caso: Life Learning

This research intended to diagnose the corporate identity, corporate culture and reputation of the company Cia Life Learning. Ltd. to create a communication plan that optimizes the relationship with its strategic public. This work consists of five chapters, based on the principles of Paul Capriotti...

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Dettagli Bibliografici
Autore principale: Aguirre Alarcón, Andrea Isabel (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2015
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Accesso online:http://dspace.udla.edu.ec/handle/33000/6035
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