Identidad, cultura y reputación para el reconocimiento por sus públicos estratégicos. Caso: Life Learning
This research intended to diagnose the corporate identity, corporate culture and reputation of the company Cia Life Learning. Ltd. to create a communication plan that optimizes the relationship with its strategic public. This work consists of five chapters, based on the principles of Paul Capriotti...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | bachelorThesis |
| שפה: | spa |
| יצא לאור: |
2015
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| נושאים: | |
| גישה מקוונת: | http://dspace.udla.edu.ec/handle/33000/6035 |
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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הוספת תג | סיכום: | This research intended to diagnose the corporate identity, corporate culture and reputation of the company Cia Life Learning. Ltd. to create a communication plan that optimizes the relationship with its strategic public. This work consists of five chapters, based on the principles of Paul Capriotti and his books: "Corporate Branding" (2009) and "Strategic Planning of Corporate Image" (2013). Apart from these two books, various authors where cited for the understanding of corporate communications, corporate identity, corporate culture and reputation they were collected... |
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