Plan de comunicación estratégico para el reposicionamiento de la imagen de diario el Telégrafo como medio público y ciudadano
The Strategic Communication Plan for positioning El Telégrafo Daily newspaper as a public, citizens’ newspaper allowed us to identify the main business problems, starting with an analysis of the external and internal conditions of the organization. After that, a SWOT analysis was used to identify it...
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| Format: | masterThesis |
| Jezik: | spa |
| Izdano: |
2014
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| Online dostop: | http://dspace.udla.edu.ec/handle/33000/3168 |
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