Plan de comunicación estratégico para el reposicionamiento de la imagen de diario el Telégrafo como medio público y ciudadano

The Strategic Communication Plan for positioning El Telégrafo Daily newspaper as a public, citizens’ newspaper allowed us to identify the main business problems, starting with an analysis of the external and internal conditions of the organization. After that, a SWOT analysis was used to identify it...

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Glavni avtor: Vaca Burneo, María Elena (author)
Drugi avtorji: Villota Traversari, Lucía Rebeca (author)
Format: masterThesis
Jezik:spa
Izdano: 2014
Teme:
Online dostop:http://dspace.udla.edu.ec/handle/33000/3168
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