Propuesta estratégica de un plan de comunicación para la empresa Construayala Cía. Ltda. para posicionarla en el mercado inmobiliario

The present project that is proposed is a strategic proposal of a communication plan for the company CONSTRUAYALA CÍA. LTDA same that seeks to position itself in the real estate market, for which it is important to develop a marketing plan to implement various strategies for both the product, price,...

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Bibliographic Details
Main Author: Ayala Flores, Diana Carolina (author)
Format: masterThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/9472
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