Gestión de comunicación externa orientada a la imagen corporativa del instituto de estudios ecuatorianos a partir de sus proyectos sociales

The objective of the following dissertation is to propose a communicational scheme sustained on the General Systems Theory and which complies with the concepts studied in corporative communication. The General Systems Theory understands organizations and their actors as a whole where the exchange of...

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Bibliographic Details
Main Author: Arregui Fernández de Córdova, Eloísa (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/5499
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