Plan de negocios para la elaboración y exportación de quinua orgánica soluble para personas con sensibilidad al gluten hacia España
This business plan proposes the elaboration and export of soluble organic quinoa for people with gluten sensitivity in Spain, originated from the concept of taking advantage of the Ecuadorian agricultural potential in terms of Andean grains. The analysis of the external environment shows a favorable...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2020
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| Assuntos: | |
| Acesso em linha: | http://dspace.udla.edu.ec/handle/33000/12481 |
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Adicionar Tag | Resumo: | This business plan proposes the elaboration and export of soluble organic quinoa for people with gluten sensitivity in Spain, originated from the concept of taking advantage of the Ecuadorian agricultural potential in terms of Andean grains. The analysis of the external environment shows a favorable context for the industry, in which there are more opportunities than threats, highlighting the prevalence of a trade agreement between Ecuador and the European Union, the growth in exports of the tariff item under analysis and the consumption trends of the Spanish population. The customer analysis carried out through the application of the qualitative and quantitative methodology determined the tastes and preferences of the Spanish consumer with gluten sensitivity, which shows interest in the product, highlighting its versatility, naturalness, and nutritional content. This research allowed to determine the existing business opportunity and, consequently, to establish the appropriate strategies, target market and marketing mix. Subsequently, the business philosophy is defined based on a proposal for a vision, mission, and objectives in the medium and long term. While the organizational structures established based on the size of the business and the plan of operations necessary for its operation. Finally, the financial analysis and evaluation of the business is developed with a five-year projection. The results obtained show a positive NPV, IRR, profitability index and recovery period, both for the project and for the investor, demonstrating the feasibility of the project. |
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