Análisis de la situación a la que se enfrenta el futuro publicista UDLA en la ciudad de Quito

The objective of this thesis is to contribute to the academic formation of the future publicist of the UDLA. For this purpose, an investigation was carried out that includes three stages: a survey, a focus group and an observatory explorer. The first seeks to know the opinions of the department dire...

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Bibliographic Details
Main Author: Dávila Morgner, Juan Carlos (author)
Other Authors: Pólit Adoum, Juan Esteban (author), Yánez Pozada, Rafael (author)
Format: bachelorThesis
Language:spa
Published: 2002
Subjects:
Online Access:http://dspace.udla.edu.ec/handle/33000/9662
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