Campaña de posicionamiento, en la categoría de hoteles boutique. Caso: Selina
The following degree work presents an alternative advertising campaign that is focused on young people, as it is the target group to which Selina is directed. The reason for this study arises from the growing trend that has taken place in ecent years worldwide that are boutique hotels. For this reas...
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| Autore principale: | |
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2019
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| Soggetti: | |
| Accesso online: | http://dspace.udla.edu.ec/handle/33000/11654 |
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