Propuesta de estrategias de relaciones públicas para reforzar la campaña no más corazones azules perdido en las vías de la Comisión Nacional de Tránsito de la Ciudad de Quito
The alarming increase in traffic accidents in the city of Quito has become in a daily social problem, the news is saturated of bad news about accidents on roads; it is unfortunate that 90% of these accidents are caused by driver negligence and could be avoided. This project has the purpose of reduce...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2010
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| Fag: | |
| Online adgang: | http://dspace.udla.edu.ec/handle/33000/4881 |
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Tilføj Tag | Summary: | The alarming increase in traffic accidents in the city of Quito has become in a daily social problem, the news is saturated of bad news about accidents on roads; it is unfortunate that 90% of these accidents are caused by driver negligence and could be avoided. This project has the purpose of reduce the number of traffic accidents making conscience in the society of Quito through Public Relations and communication strategies, specially strengthening the current campaign “No más corazones azules perdidos en las vias” that belongs to the Comisión Nacional de Tránsito. To make this proposal, was made a thorough investigation to the public involved: drivers, pedestrians and the authorities of the main institution. The conclusion of this investigation was that there are many things to do and several to improve to make that the current campaign work well. The strategies proposed in the project are an emotional and educative type. Aims to reach the consciousness of people through shocking and strong publicity, advices and educative activities; also, proposes the creation of a hot line to give psychological help to people who need it. Additionally, one of the main strategies is the creation of strategic alliances with different and popular automotive houses of Quito to give support to the campaign as part of a Social Responsibility plan and of course with an interchange of publicity in each one of the activities of the campaign. In conclusion, this project seeks to bring to consciousness of the community, providing education and support to achieve the goal of reducing the number of traffic accidents. |
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