Campaña de posicionamiento para una organización sin fines de lucro. Caso: Cáritas del Ecuador

The following graduation work presents a social advertising campaign for the positioning of a non-profit organization. The reason for this study comes with a recurrent problem in organizations of this type, the ignorance of its public. Therefore, these organizations do not achieve their objectives o...

• المؤلف الرئيسي: Puente Pérez, María José (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2018
• الموضوعات: CAMPAÑAS PUBLICITARIAS; POSICIONAMIENTO DEL SERVICIO; ORGANIZACIONES NO GUBERNAMENTALES
• الوصول للمادة أونلاين: http://dspace.udla.edu.ec/handle/33000/9857