Campaña de posicionamiento para una organización sin fines de lucro. Caso: Cáritas del Ecuador

The following graduation work presents a social advertising campaign for the positioning of a non-profit organization. The reason for this study comes with a recurrent problem in organizations of this type, the ignorance of its public. Therefore, these organizations do not achieve their objectives o...

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Bibliografiske detaljer
Hovedforfatter: Puente Pérez, María José (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2018
Fag:
Online adgang:http://dspace.udla.edu.ec/handle/33000/9857
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