Plan de marketing para el incremento de ventas del asadero “POLLOS DEL PEKE”, cantón Guaranda, provincia Bolívar, periodo 2023-2027

The grill "Pollos del Peke", located in Guaranda, faces challenges in the current competitive market. Given the need to drive sales and solidify its presence in the city, there was an urgent requirement to devise a Marketing Plan. The study's primary objective is to create a Marketing...

• Glavni avtor: López Gavilánez, Jhonattan Benjamín (author)
• Drugi avtorji: Mena Pazmiño, Diego Andres (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2024
• Teme: ESTRATEGIA; MARKETING; POSICIONAMIENTO; VENTAS
• Online dostop: https://dspace.ueb.edu.ec/handle/123456789/6823