Plan de marketing para el posicionamiento de la compañía de transporte Broncano Hurtado S.A. en la ciudad de Guaranda, provincia Bolívar, periodo 2023–2027
This research study aimed to design a marketing plan as a tool to elevate the company's positioning. In this task, it began with a statement of the problem, which facilitated the formulation, justification and definition of the objectives of the study. Then, the theoretical framework was addres...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado em: |
2024
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| Acesso em linha: | https://dspace.ueb.edu.ec/handle/123456789/6780 |
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