Plan de marketing para el Complejo Arqueológico Ingapirca de la provincia Cañar cantón Cañar, Año 2023

The present research project aims to propose a tourism marketing plan for the Ingapirca Archaeological Complex in Cañar province, Cañar canton, in order to propose marketing strategies to help the promotion and communication of the attraction; the methodology was based on a mixed approach that is a...

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Bibliographic Details
Main Author: Calero Rochina, Nancy Rocio (author)
Other Authors: Cazho Calle, Nube Alexandra (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:https://dspace.ueb.edu.ec/handle/123456789/6698
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