Estrategias de branding para mejorar la imagen de las MiPymes de la ciudad de Guaranda, año 2022
This research addresses the issue concerning the application of branding strategies to MSMEs in the city, with emphasis on 2 case studies presented for further application as it is possible to denote that MSMEs do not generate positioning and its scope is limited due to a number of circumstances suc...
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| Natura: | bachelorThesis |
| Lingua: | spa |
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2023
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| Accesso online: | https://dspace.ueb.edu.ec/handle/123456789/4922 |
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