Estrategias digitales de comunicación externa para posicionar la imagen Corporativa de la Cooperativa de Ahorro y Crédito Guaranda Ltda., cantón Guaranda, año 2023

The present study aims to analyze the importance of external communication strategies in positioning the corporate image of Cooperativa de Ahorro y Crédito Guaranda Ltda., located in the Guaranda canton in the year 2023. To achieve this, a descriptive and exploratory methodology was proposed. Inform...

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Bibliographic Details
Main Author: Lara Fuentes, Anyela Stefania (author)
Other Authors: Toscano Flores, Alexandra Domenica (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:https://dspace.ueb.edu.ec/handle/123456789/5905
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