Implementación de una estrategia de Customer Relationship Management para la gasolinera Petroecuador “Merceditas”, del cantón Mera, provincia de Pastaza, año 2022

Implementación de una estrategia de Customer Relationship Management para la gasolinera Petroecuador “Merceditas”, del cantón Mera, provincia de Pastaza, año 2022

This research work develops the Implementation of a Customer Relationship Management Strategy for the PetroEcuador Gas Station "Merceditas", in the Mera Canton, Pastaza Province, Year 2022. In this company there is no Customer Relationship Management (CRM) strategy to automate processes, b...

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Bibliographic Details
Main Author: Alarcón Gavilanes, María Gabriela (author)
Other Authors: Bósquez Durán, Angie Mishell (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
CUSTOMER RELATIONSHIP MANAGEMENT
CRM
FIDELIZAR CLIENTES
AUTOMATIZAR LOS PROCESOS
Online Access:https://dspace.ueb.edu.ec/handle/123456789/4877
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https://dspace.ueb.edu.ec/handle/123456789/4877

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