Estrategias de Comunicación para fortalecer la imagen institucional del Comando de Policía Sub Zona Bolívar N°2 en la parroquia Guanujo, cantón Guaranda, en el periodo 2023

Communication has moved from a unidirectional sender-receiver model towards more holistic and dynamic perspectives. Authors such as Capriotti and Manucci propose a strategic analysis where communication stands as the central axis for organizational change. In this context, complexity emerges as a paradigm to understand organizations as dynamic and uncertain systems. Addressing them from this perspective requires a multidisciplinary perspective that integrates various perspectives. The objective of this study is to establish communication strategies to strengthen the institutional image of the Bolívar Sub Zone Police Command N°2, making use of Analytical - Descriptive and Deductive research methods, in addition to research techniques and instruments that are methods and systematic tools designed to collect, analyze and interpret relevant data. Techniques cover methodological approaches and procedures, such as surveys and interviews, while instruments are the specific devices or formats used for data collection, such as questionnaires, recorders, statistical analysis software, among others. To study the institutional image of the Bolívar Sub Zone Police Command No. 2, prospective is used as a methodological tool, based on the construction of future scenarios and the subsequent design of communication strategies based on an exhaustive study of the processes of communication, its products, its media and the relationships with its audiences, taking a SWOT matrix as a reference. The research proposes that the Bolívar Sub Zone Police Command No. 2 deepen the communication scope of the phenomena, actors and context, allowing it to be understood as a complex organization, considering the sociocultural matrices from a transdisciplinary perspective that allows designing effective communication strategies to strengthen and maintain a solid institutional image.

• المؤلف الرئيسي: Bonilla Ocampo, Bertha Liseth (author)
• مؤلفون آخرون: Martínez Ocampo, Jefferson Martín (author)
• التنسيق: bachelorThesis
• اللغة: spa
• منشور في: 2024
• الموضوعات: POLICÍA; ESTRATEGIAS DE COMUNICACIÓN; IMAGEN INSTITUCIONAL; PERCEPCIÓN
• الوصول للمادة أونلاين: https://dspace.ueb.edu.ec/handle/123456789/7132