Estrategias comunicacionales para contribuir a la reactivación del ferrocarril como aporte al desarrollo turístico en el cantón Riobamba, provincia Chimborazo, año 2022

The purpose of this research work was to design communication strategies to contribute to the reactivation of the railway as a contribution to tourism development in the Riobamba canton. Therefore, for the development of the research, the methodology with a mixed approach was applied, that is, quali...

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Autore principale: Carvajal Vaca, Anabel Wendy (author)
Altri autori: Fajardo Hurtado, Mayra Alexandra (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2022
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Accesso online:https://dspace.ueb.edu.ec/handle/123456789/4559
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