Estrategias comunicacionales para el posicionamiento de la imagen de la microempresa ¨La llorona – comida mexicana y pizzería¨ en la ciudad de Guaranda – Ecuador.
trategic communication has different characteristics such as creativity, innovation, research and mainly planning. When talking about communication strategies focused on SMEs, it must be taken into account that business objectives must work in parallel with communication actions and tactics that ens...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2024
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| Matèries: | |
| Accés en línia: | https://dspace.ueb.edu.ec/handle/123456789/7156 |
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