Estrategias comunicacionales para el posicionamiento de la imagen de la microempresa ¨La llorona – comida mexicana y pizzería¨ en la ciudad de Guaranda – Ecuador.

trategic communication has different characteristics such as creativity, innovation, research and mainly planning. When talking about communication strategies focused on SMEs, it must be taken into account that business objectives must work in parallel with communication actions and tactics that ensure the success and development of the microenterprise. Communication strategies are planning tools for microenterprises, since through them the message that the organization wishes to transmit to its target audience is defined, the way in which it will be carried out and how they will contribute to achieving the goals and objectives set. This is why communication strategies play a very important role when it comes to positioning the image of a company. Correct management of social networks helps to generate brand recognition and at the same time is essential to achieve interaction with the consumer, in this way the client remains informed and gives the possibility of attracting new diners. The research work proposes to implement a communication plan in the La Llorona restaurant – Mexican food and pizzeria, with the purpose of strengthening the internal and external communication of the microenterprise, setting objectives, activities, budgets, managers and execution times.

• मुख्य लेखक: Castro Zambrano, Jean Franco (author)
• स्वरूप: bachelorThesis
• भाषा: spa
• प्रकाशित: 2024
• विषय: ESTRATEGIAS DE COMUNICACIÓN; PLAN ESTRATÉGICO; COMUNICACIÓN EXTERNA; COMUNICACIÓN INTERNA.
• ऑनलाइन पहुंच: https://dspace.ueb.edu.ec/handle/123456789/7156