Plan de marketing para el posicionamiento en el mercado del almacén de telas multicolor GYGY, de la ciudad de Guaranda, provincia Bolívar, período 2023-2027.

This marketing plan called “Market Positioning” focused on the possibility of how to position the name “GYGY warehouses”, identifying customer demands, knowing the style in which the market develops competitive activities. The proposal of this marketing plan is to position the brand, applying strate...

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Bibliografiske detaljer
Hovedforfatter: Aguay Cuestas, Christian Patricio (author)
Andre forfattere: Alban Cuadrado, Adriana Abigail (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2024
Fag:
Online adgang:https://dspace.ueb.edu.ec/handle/123456789/6773
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