Plan de marketing para el posicionamiento en el mercado del almacén de telas multicolor GYGY, de la ciudad de Guaranda, provincia Bolívar, período 2023-2027.

Plan de marketing para el posicionamiento en el mercado del almacén de telas multicolor GYGY, de la ciudad de Guaranda, provincia Bolívar, período 2023-2027.

This marketing plan called “Market Positioning” focused on the possibility of how to position the name “GYGY warehouses”, identifying customer demands, knowing the style in which the market develops competitive activities. The proposal of this marketing plan is to position the brand, applying strate...

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Bibliographic Details
Main Author: Aguay Cuestas, Christian Patricio (author)
Other Authors: Alban Cuadrado, Adriana Abigail (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
PLAN DE MARKETING
POSICIONAMIENTO
INVESTIGACIÓN DE MERCADO
ESTRATEGIAS
CLIENTES
Online Access:https://dspace.ueb.edu.ec/handle/123456789/6773
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https://dspace.ueb.edu.ec/handle/123456789/6773

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