Plan estratégico de comunicación externa para fortalecer la imagen corporativa del Hospital Básico Privado Guaranda, año 2022

The investigation raises the need for an external communication strategic plan for the Guaranda Private Basic Hospital, which integrates external communication processes, because it does not have an external communication strategic plan, so the need to start from scratch was seen. Starting from its...

• Κύριος συγγραφέας: Jimenez Veloz, Adriana Stefanía (author)
• Άλλοι συγγραφείς: Pimbosa Pajuña, Mireya Anabel (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2023
• Θέματα: PLAN ESTRATÉGICO; COMUNICACIÓN; IMAGEN CORPORATIVA
• Διαθέσιμο Online: https://dspace.ueb.edu.ec/handle/123456789/4940