Desarrollo del modelo de negocio Canvas en microempresas de las parroquias rurales del Distrito Metropolitano de Quito

Canvas as a business model proposal is an agile and practical methodology for structuring proposals of value. Its scope of application is broad: from large companies to microenterprises and middle enterprises. This paper, describes the application of the model investigated in six microenterprises be...

• Main Author: Escobar Redín, Erika Sofía (author)
• Other Authors: Ramírez Terán, Víctor Marcelo (author), González Alonso, Jesús Francisco (author), Donoso Vargas, Diego José (author)
• Format: article
• Published: 2018
• Subjects: modelo de negocio Canvas; microempresa; parroquia rural; Checa; Tababela; business model Canvas; microenterprise; rural parish; Checa; Tababela
• Online Access: https://doi.org/10.33890/innova.v3.n2.1.2018.666; https://repositorio.uide.edu.ec/handle/37000/3311