Principios de marketing y competitividad como estrategias claves para el desarrollo de las MIPYMES en la provincia de El Oro

Marketing and competitiveness are two key terms in the development of any type of economy, for this reason it is important to make an association between both, for which the application of a questionnaire was applied to 40 companies in the city of Machala. get very interesting results with respect t...

• Auteur principal: Maldonado, Ana Vanessa (author)
• Autres auteurs: Franco Gómez, Nancy María del Carmen (author)
• Format: article
• Publié: 2018
• Sujets: marketing; competitividad; estrategia; desarrollo de negocios; empresas; marketing; competitiveness; strategy; business development; companies
• Accès en ligne: https://doi.org/10.33890/innova.v3.n10.1.2018.784; https://repositorio.uide.edu.ec/handle/37000/3391