Planeación estratégica de marketing y su importancia en las empresas

This article has as objective to analyze the strategic planning of marketing and its importance in the companies, whose scope is to improve the competitive levels and therefore generate higher profits through the appropriate application of the planning, strategies of marketing objectives, concepts a...

• Hovedforfatter: Jaramillo Luzuriaga, Silvia Alexandra (author)
• Andre forfattere: Tacuri Peña, Lorena del Cisne T (author), Trelles Ordóñez, Daniela Alexandra (author)
• Format: article
• Udgivet: 2018
• Fag: planeación; estrategia; marketing; objetivos; empresas; planning; strategy; marketing; goals; business
• Online adgang: https://doi.org/10.33890/innova.v3.n10.1.2018.737; https://repositorio.uide.edu.ec/handle/37000/3372