Planeación estratégica de marketing y su importancia en las empresas
This article has as objective to analyze the strategic planning of marketing and its importance in the companies, whose scope is to improve the competitive levels and therefore generate higher profits through the appropriate application of the planning, strategies of marketing objectives, concepts a...
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| Other Authors: | , |
| Format: | article |
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2018
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| Online Access: | https://doi.org/10.33890/innova.v3.n10.1.2018.737 https://repositorio.uide.edu.ec/handle/37000/3372 |
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