Factores claves para la viabilidad de emprendimientos gastronómicos en momentos de crisis, en Guayaquil

Gastronomical ventures tend to be one of the most frequent options at the time of developing a business idea in crisis time. That ́s why it is important to create instruments to help the entrepreneur to reach his/her organizational goals and to increase the company’s market share. Ventures can be de...

• Tác giả chính: Calderón, Elba (author)
• Tác giả khác: San Andrés Reyes, Pablo Ricardo (author), Plúa Terán, Paola Jessica (author), Vergara Díaz, Nelly Sayenka (author)
• Định dạng: article
• Được phát hành: 2016
• Những chủ đề: emprendimientos gastronómicos; crisis; mercado; participación de mercado; errores comunes; gastronomical ventures; crisis; market; market share; common mistakes
• Truy cập trực tuyến: https://doi.org/10.33890/innova.v1.n11.2016.73; https://repositorio.uide.edu.ec/handle/37000/3711