La Responsabilidad Social Empresarial en la imagen de marca e intención de compra de envases para alimentos y bebidas

The emergence of socially responsible consumers who crave products that reflect their social, ethical and moral consciousness, encourages organizations to carry out Corporate Social Responsibility (CSR) Actions. However, the influence of CSR on brand image of Ecuadorian companies has not yet been an...

• Päätekijä: Vega Chica, Mayra Liuviana (author)
• Muut tekijät: Egüez Ruiz, Denise Marí­a (author)
• Aineistotyyppi: article
• Julkaistu: 2017
• Aiheet: responsabilidad social empresarial (RSE); imagen de marca; rentabilidad; intención de compra; corporate social responsibility (CSR); brand image; profitability; purchase intent
• Linkit: https://doi.org/10.33890/innova.v2.n11.2017.285; https://repositorio.uide.edu.ec/handle/37000/3612