El poder del posicionamiento. Caso Nirsa

The objective of this article is to evaluate the importance of generating brand positioning based on the analysis of the Nirsa case of Guayaquil -Ecuador, with its canned tuna products of the Real brand. A documentary research and an interview with the Sales Manager of the company Nirsa were carried...

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Detaylı Bibliyografya
Yazar: Chedraui, Lorraine (author)
Materyal Türü: article
Baskı/Yayın Bilgisi: 2017
Konular:
Online Erişim:https://doi.org/10.33890/innova.v2.n10.1.2017.485
https://repositorio.uide.edu.ec/handle/37000/3574
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