El poder del posicionamiento. Caso Nirsa

The objective of this article is to evaluate the importance of generating brand positioning based on the analysis of the Nirsa case of Guayaquil -Ecuador, with its canned tuna products of the Real brand. A documentary research and an interview with the Sales Manager of the company Nirsa were carried...

• Autor principal: Chedraui, Lorraine (author)
• Formato: article
• Publicado em: 2017
• Assuntos: Posicionamiento; marca; ventaja competitiva; Positioning; Brand; competitive advantage
• Acesso em linha: https://doi.org/10.33890/innova.v2.n10.1.2017.485; https://repositorio.uide.edu.ec/handle/37000/3574