El poder del posicionamiento. Caso Nirsa
The objective of this article is to evaluate the importance of generating brand positioning based on the analysis of the Nirsa case of Guayaquil -Ecuador, with its canned tuna products of the Real brand. A documentary research and an interview with the Sales Manager of the company Nirsa were carried...
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| Format: | article |
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2017
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| Online Access: | https://doi.org/10.33890/innova.v2.n10.1.2017.485 https://repositorio.uide.edu.ec/handle/37000/3574 |
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