Análisis de la formación de actitudes sobre la marca

Prestigious marketing texts refer to the importance of brand building, which implies a study of the psychological, humanistic social profile of consumers based on loyalty, the tastes and preferences of consumers whose variables are an essential part in the creation of models the same ones that provi...

• Main Author: Brito, Jorge G. (author)
• Other Authors: González Lindao, Andrea (author), González Lindao, Edwin (author)
• Format: article
• Published: 2018
• Subjects: marca; modelo; teoría; consumidor; categoría; brand; model; theory; consumer; category
• Online Access: https://doi.org/10.33890/innova.v3.n8.1.2018.766; https://repositorio.uide.edu.ec/handle/37000/3287