Análisis de la formación de actitudes sobre la marca

Prestigious marketing texts refer to the importance of brand building, which implies a study of the psychological, humanistic social profile of consumers based on loyalty, the tastes and preferences of consumers whose variables are an essential part in the creation of models the same ones that provi...

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書目詳細資料
主要作者: Brito, Jorge G. (author)
其他作者: González Lindao, Andrea (author), González Lindao, Edwin (author)
格式: article
出版: 2018
主題:
在線閱讀:https://doi.org/10.33890/innova.v3.n8.1.2018.766
https://repositorio.uide.edu.ec/handle/37000/3287
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