La comunicación como estrategia generadora de confianza en los emprendimientos

Communication is a strategy that generates confidence in entrepreneurship, the capacity to influence individuals and the ability to generate and maintain trust, as well as losing it, when there is inconsistency between what is said and done, or when messages are communicated. Perceived as unattainab...

• Main Author: Suarez Morales, Lizbeth (author)
• Other Authors: Maldonado Castro, Jenny (author)
• Format: article
• Published: 2018
• Subjects: comunicación; emprendimiento; estrategia; confianza; communication; entrepreneurship; strategy; confidence
• Online Access: https://doi.org/10.33890/innova.v3.n1.2018.601; https://repositorio.uide.edu.ec/handle/37000/3227