La comunicación como estrategia generadora de confianza en los emprendimientos

Communication is a strategy that generates confidence in entrepreneurship, the capacity to influence individuals and the ability to generate and maintain trust, as well as losing it, when there is inconsistency between what is said and done, or when messages are communicated. Perceived as unattainab...

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Bibliographic Details
Main Author: Suarez Morales, Lizbeth (author)
Other Authors: Maldonado Castro, Jenny (author)
Format: article
Published: 2018
Subjects:
Online Access:https://doi.org/10.33890/innova.v3.n1.2018.601
https://repositorio.uide.edu.ec/handle/37000/3227
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