Estrategias de ventas: alternativa para mejorar la atención al cliente

The work was carried out as the context of the inquiry, and the commercial centers Pasaje Bolivar and Bahia of the city of Loja, was developed in the subject of Research Methods, in the semester of 2016-February 2017 and presented at the First Congress International Research in Administrative and Ec...

• Autor Principal: Abrigo Córdova, Irma Eufemia (author)
• Outros autores: Salazar, Mirelly (author), Celi, Guido Vinicio (author)
• Formato: article
• Publicado: 2017
• Subjects: Merchandising; estrategias; fidelizar; Promociones; vendedor; Merchandising; strategies; loyalty; Promotions; salesman
• Acceso en liña: https://doi.org/10.33890/innova.v2.n9.1.2017.505; https://repositorio.uide.edu.ec/handle/37000/3746