ATL como acción de construcción de marca a largo plazo

ATL is an effective marketing tool to build brands in the long term, is to make paid advertising through mass media suchas radio, television or internet, newspapers, magazines, which goes more to the general public to make known nationally or international that the brand exists and remains in the mi...

• Autor Principal: Salas Luzuriaga, Edgar Leonardo (author)
• Formato: article
• Publicado: 2018
• Subjects: herramienta; marketing; publicidad; marca; tool; marketing; advertising; brand
• Acceso en liña: https://doi.org/10.33890/innova.v3.n11.2018.820; https://repositorio.uide.edu.ec/handle/37000/3186