La orientación al mercado, el dinamismo del entorno y la tipología estratégica de la pequeña y mediana industria: un análisis mediante modelo de ecuaciones estructurales

This paper explains the relationship of market orientation, the dynamism of the competitive environment and its strategy; exposing its influence on business results in small and medium-sized Ecuadorian companies. The "market orientation -organizational results" construct has a high influen...

• Автор: Gallo Mendoza, Jaime Gustavo (author)
• Формат: article
• Опубліковано: 2017
• Предмети: Orientación al mercado; dinamismo del entorno; estrategia.; Market orientation; dynamism of the environment; strategy
• Онлайн доступ: https://doi.org/10.33890/innova.v2.n8.1.2017.342; https://repositorio.uide.edu.ec/handle/37000/3463