Marketing Internacional

International marketing it could be understood as knowledge and research exchange relationship has a partnership in legal, cultural and personal values different to those of the country of origin. However, there is a paradigm between Latin American search markets in Europe, Asia, North America. Howe...

• Main Author: Jurado Vinueza, Eduardo (author)
• Other Authors: Jaramillo, Eduardo (author)
• Format: article
• Published: 2016
• Subjects: Marketing Internacional; Globalización; Latino América; International Marketing; Globalization; Latin America
• Online Access: https://doi.org/10.33890/innova.v1.n1.2016.3; https://repositorio.uide.edu.ec/handle/37000/3639