Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador

Digital Marketing has become an essential tool for modern advertising agencies. Companies that do not consider this fact are in danger of becoming obsolete. Social media has taken center stage with millennials, offering advertisers viral growth opportunities. As such, media consumption habits are ch...

• المؤلف الرئيسي: Espinoza Mata, Melissa Valeria (author)
• مؤلفون آخرون: Cevallos Polanco, Norman (author), Tusev, Aleksandar (author)
• التنسيق: article
• منشور في: 2017
• الموضوعات: Ecuador; marketing digital; marketing 2.0; marketing en medios tradicionales; social media; millennial; Ecuador; digital marketing; social media; traditional marketing; marketing 2.0; millennials
• الوصول للمادة أونلاين: https://doi.org/10.33890/innova.v2.n6.2017.225; https://repositorio.uide.edu.ec/handle/37000/3604