Análisis del proceso de comunicación de la estrategia y su influencia en las políticas de calidad en la industria textil ecuatoriana: un estudio de caso

The process of communication the business strategy and its influence on the quality policies is a key issue to be studied. The case study method is a valid alternative to carry out an exhaustive qualitative investigation that allows to obtain a significant understanding of the specific case.

• Autore principale: Nájera, Santiago (author)
• Altri autori: Montenegro Moreno, David Hernán (author), Pérez Sisa, Fernando Gustavo (author), Guerrero, María Auxiliadora (author)
• Natura: article
• Pubblicazione: 2018
• Soggetti: comunicación; estrategia; método de estudio del caso; communication; strategy; case study method
• Accesso online: https://doi.org/10.33890/innova.v3.n1.2018.600; https://repositorio.uide.edu.ec/handle/37000/3226