Denominación de origen de cacao ecuatoriano: ¿Un aporte de marketing global?

The present investigation is based on the importance of fine cocoa with an Ecuadorian aroma that symbolizes 60% of the market worldwide. Through a descriptive-correlational, multivariate study and the collection of applications such as interviews, the characteristics of organic cocoa are evidenced,...

• Main Author: Quintana Lombeida, María Dolores (author)
• Other Authors: Aguilar Herrera, Jairo Vladimir (author)
• Format: article
• Published: 2018
• Subjects: marketing global; denominación de origen; cacao arriba; cacao fino de aroma; comercialización global; denominación de origen; cacao arriba; cacao fino de aroma
• Online Access: https://doi.org/10.33890/innova.v3.n10.1.2018.825; https://repositorio.uide.edu.ec/handle/37000/3375