Denominación de origen de cacao ecuatoriano: ¿Un aporte de marketing global?

The present investigation is based on the importance of fine cocoa with an Ecuadorian aroma that symbolizes 60% of the market worldwide. Through a descriptive-correlational, multivariate study and the collection of applications such as interviews, the characteristics of organic cocoa are evidenced, quoted for its excellent base notes of flowers for the production of by-products in Europe, North America and Asia. With the intention of encouraging international trade, the Ecuadorian Institute of Intellectual Property (IEPI), in 2008, prescribed the designation of origin "Cacao Arriba" unfortunately its certification was sent for all the fine aroma cocoa that came from the national territory. Among the results found, it was identified that in the case of Ecuador, the "upstream zone", recognized since colonial times, represents the Lower Guayas River Basin that make up the provinces of Los Ríos and Guayas, which has particular characteristics the climatic influence, the current of Humboldt and El Niño. However, the denomination of origin in Ecuador is set out for the purpose of promotion, with the guarantee that it contradicts the characteristics of geographical discrimination, which is specific to a strictly delimited area, its impact among farmers did not extend, while for the international market it is not an evidence of organoleptic characteristics that guarantee the origin, characteristics and specific quality of the product; therefore, it does not represent a global marketing.

• Autor Principal: Quintana Lombeida, María Dolores (author)
• Outros autores: Aguilar Herrera, Jairo Vladimir (author)
• Formato: article
• Publicado: 2018
• Subjects: marketing global; denominación de origen; cacao arriba; cacao fino de aroma; comercialización global; denominación de origen; cacao arriba; cacao fino de aroma
• Acceso en liña: https://doi.org/10.33890/innova.v3.n10.1.2018.825; https://repositorio.uide.edu.ec/handle/37000/3375