Referenciales en la intención y decisión de compra de Smartphone en los estudiantes universitarios de Guayaquil

The whirlwind of models and brandsin the smartphone market forces the consumer to face the decision of purchase process before a range of devices with a variety of benefits and prices, this research examines the intention and decision to purchase smartphones, as well as the exogenous and endogenous...

• Glavni autor: Sumba Nacipucha, Nicolas Armando (author)
• Daljnji autori: Rodríguez Andrade, Nicole Carolina (author)
• Format: article
• Izdano: 2018
• Teme: comportamiento del consumidor; decisión de compra; motivación; status social y comunicación; behavior of consumers; a decision of purchase; motivation; social status and communication
• Online pristup: https://doi.org/10.33890/innova.v3.n2.1.2018.581; https://repositorio.uide.edu.ec/handle/37000/3319