Referenciales en la intención y decisión de compra de Smartphone en los estudiantes universitarios de Guayaquil
The whirlwind of models and brandsin the smartphone market forces the consumer to face the decision of purchase process before a range of devices with a variety of benefits and prices, this research examines the intention and decision to purchase smartphones, as well as the exogenous and endogenous...
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| Format: | article |
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2018
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| Accés en línia: | https://doi.org/10.33890/innova.v3.n2.1.2018.581 https://repositorio.uide.edu.ec/handle/37000/3319 |
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