Identidad e Identificación: Investigación de Campo como Herramienta de Aprendizaje en el Diseño de Marcas

Brands as scenarios that represent the set of attributes and values of a product, company or city, are the result of an exhaustive study of real contexts. Field research as a method allows the observer to intervene in a physical environment, starting from the site visit, then observing the place and...

• Autor principal: Nájera Galeas, Carlos Enrique (author)
• Altres autors: Paredes Calderón, Bertha Alejandra (author)
• Format: article
• Publicat: 2017
• Matèries: Identidad; Etnografía; Investigación de Campo; Marca; Símbolo; Valor de marca; Identity; Ethnography; Field Research; Brand; Symbol; Brand Value
• Accés en línia: https://doi.org/10.33890/innova.v2.n10.1.2017.465; https://repositorio.uide.edu.ec/handle/37000/3585