Identidad e Identificación: Investigación de Campo como Herramienta de Aprendizaje en el Diseño de Marcas
Brands as scenarios that represent the set of attributes and values of a product, company or city, are the result of an exhaustive study of real contexts. Field research as a method allows the observer to intervene in a physical environment, starting from the site visit, then observing the place and...
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| Materyal Türü: | article |
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2017
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| Online Erişim: | https://doi.org/10.33890/innova.v2.n10.1.2017.465 https://repositorio.uide.edu.ec/handle/37000/3585 |
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