La importancia de las TIC en la construcción de opinión pública de los emprendimientos

The present scientific article is based on showing how the innovation and the application of contents in the social networks of the enterprises through the ICT, Storytelling and Content Marketing is achieved a transcendental digital reputation, is intended to show the success of brand positioning an...

• প্রধান লেখক: Castro Villacís, Byron Antonio (author)
• অন্যান্য লেখক: Rodriguez Figueroa, Leivis Stalin (author), Arroyo Vargas, Ericka Pamela (author), Valdes Cabrera, Victor (author)
• বিন্যাস: article
• প্রকাশিত: 2018
• বিষয়গুলি: TIC; opinión pública; content marketing; storytelling; estrategia; contenido; TIC; public opinion; content marketing; storytelling; strategy; content
• অনলাইন ব্যবহার করুন: https://doi.org/10.33890/innova.v3.n2.2018.591; https://repositorio.uide.edu.ec/handle/37000/3259