La importancia de las TIC en la construcción de opinión pública de los emprendimientos

The present scientific article is based on showing how the innovation and the application of contents in the social networks of the enterprises through the ICT, Storytelling and Content Marketing is achieved a transcendental digital reputation, is intended to show the success of brand positioning an...

• Autore principale: Castro Villacís, Byron Antonio (author)
• Altri autori: Rodriguez Figueroa, Leivis Stalin (author), Arroyo Vargas, Ericka Pamela (author), Valdes Cabrera, Victor (author)
• Natura: article
• Pubblicazione: 2018
• Soggetti: TIC; opinión pública; content marketing; storytelling; estrategia; contenido; TIC; public opinion; content marketing; storytelling; strategy; content
• Accesso online: https://doi.org/10.33890/innova.v3.n2.2018.591; https://repositorio.uide.edu.ec/handle/37000/3259