Estrategias de marketing de un cine ubicado en un sector de nivel socioeconómico bajo en Ecuador

The purposeof this investigation is to recommend marketing strategies fora high technology cinema theater,which is locatedin a low-and medium-low socioeconomic populationin the city of Guayaquil-Ecuador.Thehigh sales growth for this segment of the market is unusual,considering thatthis type of enter...

• 1. Verfasser: Flores González, Stefanie Alexandra (author)
• Format: article
• Veröffentlicht: 2018
• Schlagworte: estrategias; cine; marketing; marca; strategies; movie theater; marketing; brand
• Online Zugang: https://doi.org/10.33890/innova.v3.n1.2018.402; https://repositorio.uide.edu.ec/handle/37000/3233