Análisis de la campaña “La Seguridad es tu Responsabilidad” impartida por 3M en el incremento de Ventas de EPP en el sector Industrial de Durán en el periodo 2015-2016.

This research aims to show the relationship between the successful implementation of a Marketing campaign and the increase in sales. To test the hypothesis the sale of EPP in the customers of 3M in the sector of Durán where the campaign has been implemented Security is your responsibility has been u...

• Autore principale: Macias Muentes, Tatiana Stefania (author)
• Altri autori: Pino Maldonado, Juan Diego (author)
• Natura: article
• Pubblicazione: 2017
• Soggetti: marketing; ventas; EPP; campaña; accidentes laborales; 3M; marketing; sales; EPP; campaign; work accident; 3M
• Accesso online: https://doi.org/10.33890/innova.v2.n11.2017.363; https://repositorio.uide.edu.ec/handle/37000/3603