Evolución del Modelo Premo para determinar las Emociones de Marca Basada en las Percepciones

The investigation analyzes the methodology named Emotion Circles. It is used as tool in the emotional branding to determine the emotions that certain brands produces based on perceptions and the interaction between the product with the senses auditory -visual, tactile and smell.It comes from compone...

• Главный автор: Cedillo Jurado, Tatiana (author)
• Другие авторы: Salguero Rosero, Rafael (author)
• Формат: article
• Опубликовано: 2016
• Предметы: marca emocional; premo;branding emocional; premo evolución; emotional branding; premo; evolution premo
• Online-ссылка: https://doi.org/10.33890/innova.v1.n7.2016.35; https://repositorio.uide.edu.ec/handle/37000/3678