Marketing estratégico para mejorar la atención en las tiendas de barrio de la ciudadela Abel Gilbert del cantón Eloy Alfaro Durán

The retail stores located in the Abel Gilbert Pontón, Durán City, have offered the retail service since thirty years ago approximately, which it is the time that the neighborhood was formed. Customer service has not been very satisfactory due to ignorance of marketing tools, worse management, disord...

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Bibliographic Details
Main Author: Albán Hurtado, José Enrique (author)
Format: bachelorThesis
Language:spa
Published: 2019
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/3093
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