Marketing estratégico y la captación de nuevos clientes en el Minimarket Nayeli, Cdla Velasco Ibarra, Guayaquil, año 2024
This thesis addresses the challenges faced by Minimarket Nayeli in Ciudadela Velasco Ibarra, Guayaquil, following its relocation in 2022, focusing on the implementation of strategic marketing strategies for customer acquisition and retention. Given the loss of profitability and increased competition...
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| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2024
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| Accès en ligne: | http://repositorio.ulvr.edu.ec/handle/44000/7394 |
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